Lauren Neuman

Lauren joined SOPAC in January 2022 as the Director of Marketing & Audience Experience.  Prior to joining SOPAC, Lauren spent 15+ years as an award winning cross-channel marketing professional leading full funnel marketing efforts for some of the world’s largest brands across CPG, non-profit, and pharma.  Most recently, Lauren led a variety of accounts for DDB, based out of NYC.  Over the course of her 12 years at the agency, Lauren managed the business for clients, including Henkel, Mars, Johnson & Johnson, New York City Ballet, Ad Council, and Merck.  Lauren led teams in developing groundbreaking and effective marketing plans to help brands respond to their respective business challenges. Prior to DDB, Lauren began her advertising career working for Saatchi & Saatchi, supporting some of the biggest brands within General Mills and Procter & Gamble.

A highlight of her career thus far, Lauren led the DDB team working with New York City Ballet, which created and launched the inaugural NYCB Art Series. This initiative won multiple industry awards, including Cannes Lions, Clios, Effies, and a Jay Chiat Award.  Additionally, NYCB Art Series has continued as part of the NYCB performance calendar annually since 2012.

Lauren has been involved in theater and the performing arts throughout her life.  As a child, living in Briarcliff Manor, NY, Lauren took the train into New York City every Saturday with her mother to participate in a youth theater company.  Bit by the theater bug, Lauren continued to fuel her passion with a degree in Theatre from Northwestern University.  After graduating and moving back to New York City, Lauren pursued acting professionally before pivoting to advertising. Now a resident of the area, Lauren is thrilled to take her marketing experience and love for the performing arts to SOPAC.